Working for a respected, 3rd Party advertising agency, New Digital Partnership were asked to design and build a responsive brochureware site for Speedwell Software.
As content editors of the site, the ad agency had very specific ideas about how they wanted to be able to change the layout of the pages in order to maximise the impact of different pieces of content at any one time. Being previous clients of our's and old hands at using the Drupal block system, they eschewed the idea of a panels based layout and requested a method whereby they could have a suite of custom regions which they would then be able to populate with various blocks and block styles. From a practical point of view this meant creating custom regions in the theme's page template and use of one of my favourite 'go-to' modules - block theme.
Block Theme allowed me to create a selection of block specific styles which could be applied by the editor, simply by selecting block themes from a selection drop down in the block configuration pages.