Readers Digest, the famous institution of monthly published general interest magazines, went through somewhat of a 'brand refresh' in 2013, which meant their online material needed a facelift. They approached New Digital Partnership to design and build a modern, responsive website for their UK branch. Perhaps not surprisingly, being a magazine publisher, they went for a very photo heavy concept with bold calls to action and highly stylised, multi stage subscription forms.
This presented plenty of responsive fun and challenges for myself as the themer. The Readers Digest theme was built on a custom responsive starter theme I had created for New Digital Partnership, a sub-theme of Skeleton. Skeleton is a much more simple responsive framework than something like Bootstrap. Basically a collection of quite simple breakpoint media queries and not much else and as such, in my opinion produces much cleaner output.
*Since working on the site, the American company which now owns the Readers Digest portfolio of brands has again rebranded all region specific Readers Digest websites. As such the live site no longer contains my code exclusively.